typomaniac rant:

What the flip, IKEA? You’re supposed to be cool and Swedish and stuff!

“Futura has a quirkiness to it that Verdana does not, as well as a much longer history linked to a political art movement. Futura, dating from the 1920s, is loosely Constructivist (only loosely, because the proprietary version that Ikea made its own – Ikea Sans – is slightly tweaked to distinguish it from, say, something Joseph Stalin might have used). Verdana, however, is linked to something modern and frequently reviled: Microsoft.“