The “cutest” PSA ad ever by the Australian Metro, “Dumb Ways to Die.” Effective, right? Thanks C for sharing!

*Also — this was put together by the McCann Australia team. McCann is a talented network of creatives and I’m fortunate to say I worked with them for several months in their NY office!

It could not be a better time in my life to hear these words. Shine on, Steve —
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”